Ben & Jerry's National Holiday Instagram Ad Campaign
Rocketbook Fusion Magazine Ad
Objective: Buy the endlessly reusable Rocketbook Fusion to keep track of your daily, weekly, and monthly tasks while saving the planet.
Promise: An endlessly resuable notebook experience that promotes cloud integration while also being environmentally friendly.
Support of the Promise: By switching over to Rocketbook Fusion, you will have access to an endlessly reusable notebook that incorporates schedule planning with organized innovation. All of the pages can be scanned into the cloud and washed away with a damp cloth to be used again.
Key Message: Using Rocketbook Fusion will keep you organized while preserving the environment.
Target Audience: Students and professionals who take a lot of notes.
Parameters: [Wired] Magazine ad
Pro/Con Gaming Ads

This poster uses a pink color scheme to promote gaming as a positive activity. Gaming is depicted as friendly competition between two people hanging out. With the curtains open, the window lets in natural lighting.

This poster uses a blue color scheme to promote gaming as a negative activity, showing a boy alone in his messy room closed off from the world and hypnotized by the technology.

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